Over the summer we were lucky enough to be asked to support Embraer's presence at the 2019 Paris Air show, where they celebrated 50 years of history in the world of aviation.
Working closely with their marketing agency Gravity Global, we travelled to Le Bourget Airport on the outskirts of Paris, and set up a mobile production studio behind the scenes of Embraer's impressive stand for the duration of the show.
From here we were able to write, shoot and edit daily pieces of video content, collaborating directly with the client and reacting quickly to events happening in real time. They in turn were easily able to review, feed back and approve the work, before uploading straight to their YouTube channel and sharing via social media. In this way they were able to keep their audiences up to date with major announcements and news from the show whilst still benefitting from a production level far above clips created with a mobile phone.
The star attraction for Embraer was their new Commercial Jet, the E195-E2 Tech Lion, which we filmed extensively, using it as a backdrop for key interviews, and features on the flying experience, as well as covering the aircraft's spectacular appearance at the air display, both from the ground as well as via Gopros mounted inside the cockpit. The strikingly painted plane also made the front cover of the show daily magazine.
As first time visitors to the Paris Air Show, it was great to see all the new aviation technology up close and be part of such an exciting event. Working in such a dynamic environment where schedules move unexpectedly, and expectations are high always creates it's own level of pressure, and the quick turnaround times can stretch even the most watertight workflows, especially when managing a lot of media without the support of a permanent edit suite.
Over the 3 days at the show we created 11 publicly available films as well as some additional content for internal use and also for some of Embraer's clients, and to date the films on YouTube have amassed an impressive 480,000 aggregate views.
They were 3 long days in Paris (partly thanks to the Paris traffic!) but great fun to be a part of and it's a very simple, repeatable production model that can be applied to many other events and industries.