Everybody knows that the food you eat on an airline can sometimes be a bit disappointing. For this reason Thomas Cook Airlines have been working with chef James Martin to improve the quality of their meals. Part of their joint research has focussed on the fact that at altitude, sensitivity to taste is reduced, and that airline food needs extra flavour when compared with the same dish eaten on the ground. Rather than adding more salt or sugar to dishes, James has created an in-flight menu that uses natural flavourings to enhance the taste of the food and make sure that passenger's journeys are an enjoyable start to their holidays.
Thomas Cook Airlines wanted to use social media to raise awareness of their expansion of routes to the US from UK airports, specifically the route from Manchester to LA, and the fact that by using it customers from the north west could save a valuable three and a half hours by not having to travel to Heathrow. The idea was to ask people what they would do with the extra time they would have on their holiday and to share their thoughts with the hashtag #morefuntime. As part of the campaign we produced a series of short video clips juxtaposing the excitement on offer in LA with the mundane alternatives on the M6.
Thomas Cook Airlines wanted to share examples of great customer service with their employees around the world. Creating a documentary film meant that the contributors could tell their personal stories in their own words, and be shown in their own environments. We travelled to Frankfurt, Manchester and Copenhagen to find out how staff and crew had assisted passengers and made sure they received the highest level of service.
The film shown is a cut down version of the original internal communications piece.