Having a conversation about organ donation with a loved one is vitally important as one thousand people a year die in the UK because of a shortage of organs for transplant. To mark the start of National Transplant Week, four high profile communicators show how they would let those closest to them know they want to be an organ donor. We worked closely with Red on 3 of the four films, shooting 2 in our in-house studio. We also shot publicity stills for press and online.
Agency: Red Communications
Client: NHS Blood & Transplant
Work: PR, campaign films
The final films were shown on the campaign YouTube channel where they gained over 60,000 combined views.
Films 2 & 3