Creative agency Amp London share the story of how the Marriott "Dance" TV commercial went from concept to screen.
The ad features a variety of dance styles from around the world representing the global nature of the Marriott staff. To combine the different styles seamlessly, director Howard Greenhalgh employed motion control techniques to blend the different artists together into single fluid movements.
The film concludes with the 30s version of the ad.
Agency: Amp London
Client: Marriott Hotels
Work: Branded content, behind the scenes