Everybody knows that the food you eat on an airline can sometimes be a bit disappointing. For this reason Thomas Cook have been working with chef James Martin to improve the quality of their meals. Part of their joint research has focussed on the fact that at altitude, sensitivity to taste is reduced, and that airline food needs extra flavour when compared with the same dish eaten on the ground. Rather than adding more salt or sugar to dishes, James has created an in-flight menu that uses natural flavourings to enhance the taste of the food and make sure that passenger's journeys are an enjoyable start to their holidays.

Agency: Amp London
Client: Thomas Cook Airlines
Work: Branded content, in-flight entertainment, social media

We visited James' at his studio kitchen and produced a series of three films to be used online and for in-flight entertainment, showing how he created the various menus that will taste great in the air without using excess salt or sugar. We then also created short teasers and chef tips to be used for a social media campaign..

Films 2 & 3