DC Thomson Publishing have partnered with children's TV channel CiTV across broadcast, online and mobile. Working with their agency Amp London we created 3x10s sponsorship idents for TV as well as 3x5s for CiTV content on ITV Player. The first two titles aired were the Official Jacqueline Wilson magazine and Animals and You magazine with the Beano following on a couple of months after the launch.

Agency: Amp London
Client: DC Thomson
Work: TV channel sponsorship, online pre-roll

The shoot took place over 3 days and broke the cardinal rule of television of working with both children and animals at the same time! Luckily everyone involved (on 2 legs or 4) had a great time and we managed to get most shots in under 10 takes, except maybe George the dog who needed some persuasion to stay in one place.

The idents were shot with the Arri Amira using a set of Zeiss ARRI Ultra Primes.

Behind the scenes