A six month project to raise awareness of Beko's sponsorship of the FA Cup.
For each round of the competition we travelled around the country visiting schools, businesses and communities with the world famous cup, some world class football freestylers, and some well known football faces. In each town we assessed the local keep uppy skills and gave some expert tuition to groups of school kids.
In round four in Bournemouth, Guinness World record holder Dan Magness traded skills with Liverpool and England legend John Barnes and by the quarter finals, Everton & England legend Peter Reid was joining in a high tempo game at All Saints Primary School in Anfield.
The FA Cup is always billed as the chance for the underdog to take on the big teams and Beko followed this trend by visiting the teams punching above their weight. By the time the final came around it was a classic case of David vs Goliath as Hull City took on Arsenal in their first ever final. Local hero Dean Windass and a quietly confident Martin Keown popped into Viking FM to present Wembley tickets to a competition winner, before visiting a buzzing Sidmouth Primary School with Dan for another master class in freestyle skills.
The day ended at Hull City's KC Stadium where the fans arrived to have their picture taken with the cup, but would it be returning to Hull that Saturday?
Work: PR, brand awareness, sponsorship, social media
Social media clips
For this project we produced a standalone film from each location and for each round of the FA Cup, but to maximise the footage we also produced a number of short clips for use on social media. This helped to generate loads of interest in the event and many of the clips were re-shared by fans. Here's a selection.